HORIZON MOST AWARDED CONSULTANCY AT PRIA NSW AWARDS

September 25 2009, Horizon Communication Group, one of Australia’s most awarded independent PR agencies, has once again been recognised for the consistent quality of its campaigns, receiving four commendations across three categories at the PRIA NSW State Awards for Excellence last night.

Corporate Social Responsibility

Hand in Hand - commissioned by Commonwealth Bank of Australia

Consumer Marketing and Social Marketing – new and/or existing product or service including prescription medicines

Positioning New Caledonia

The Million Dollar Package - Hilton hotels

Arts

100 faces, 100 stories - commissioned by Commonwealth Bank of Australia

Horizon Managing Director Justin Flaherty said: “It’s great to be recognised again by industry leaders for consistently developing and delivering best in class campaigns."

TIPS AND HINTS

PR Evaluation

Public relations professionals use many different methods to demonstrate their contribution to organizational goals, yet it is unclear how the reporting of public relations success measures up to real outcomes. Ten years after the International Public Relations Association produced a gold paper on public relations evaluation, this study uses data from industry campaign awards to identify how practitioners use evaluation to demonstrate their success. Click here to download a copy.

Ten Reasons

Most crisis communications strategies are based on old formulas and predictable stimuli. But technological and political evolution has required sharp crisis managers to readjust their thinking. Check out the Change This manifesto on crisis communications.