Clever thinking

How we work together from our initial meeting to our end of project debrief is led by our proven thinking and processes. We call this our clever thinking.


In designing accurate strategic public relations plans we take the time to listen to your needs. Horizon prides itself on having the skill and experience to peel back the layers to get to your real issues fast - about your business, your industry, and your audiences. 

The programs we develop are creative, direct and high impact – but always attached to the original objectives. We never lose sight of your bigger picture.


Horizon have developed a number of effective packaged solutions that have helped our clients over the years in kick-starting their journey with us; including:


Key message workshop
– a half day activity which is a proven way to clearly identify and articulate your messages.


Big picture workshop
– a detailed review of how you currently communicate with all your stakeholders – spend half a day demonstrating what’s working and what’s not.


10D thinking workshop
– if you want to explore more deeply how you communicate in your organisation in order to achieve your business objectives. It starts with a reality check and ends with a clear way forward – a full day workshop that offers real insight and direction.


If you want to know more about these programs contact us.

TIPS AND HINTS
PR Evaluation
Public relations professionals use many different methods to demonstrate their contribution to organizational goals, yet it is unclear how the reporting of public relations success measures up to real outcomes. Ten years after the International Public Relations Association produced a gold paper on public relations evaluation, this study uses data from industry campaign awards to identify how practitioners use evaluation to demonstrate their success. Click here to download a copy.
Ten Reasons

Most crisis communications strategies are based on old formulas and predictable stimuli. But technological and political evolution has required sharp crisis managers to readjust their thinking. Check out the Change This manifesto on crisis communications.